Day 1: Monday, February 10

Opening & Foundation

Location: TU Dublin, Grangegorman, Concert Hall, East Quad

09:00 - 10:00

Registration & Welcome Coffee

Main Hall

10:00 - 11:00

Opening Ceremony

Welcome addresses from participating institutions

Main Auditorium

11:00 - 11:30

Networking Break

Exhibition Area

11:30 - 13:00

Keynote: The Future of Digital Marketing

Exploring emerging trends and technologies shaping the industry

Main Auditorium

13:00 - 14:00

Lunch Break

Dining Hall

14:00 - 16:00

Workshop: Digital Marketing Fundamentals

Hands-on session covering core concepts and tools

Workshop Room A

16:00 - 17:00

Panel Discussion: Student Perspectives

Students share experiences and insights from previous IDMW events

Main Auditorium

19:00 - 21:00

Welcome Reception

Networking dinner and social event

Reception Hall

Day 2: Tuesday, February 11

Strategy & Analytics

Location: TU Dublin, Aungier St, Courtyard; Room 5050; and Management House

09:00 - 10:30

Workshop: Digital Marketing Strategy

Developing comprehensive marketing strategies for digital channels

Workshop Room A

10:30 - 11:00

Coffee Break

Exhibition Area

11:00 - 12:30

Session: Data Analytics & Insights

Understanding metrics and making data-driven decisions

Workshop Room B

12:30 - 13:30

Lunch Break

Dining Hall

13:30 - 15:30

Case Study Competition

Teams work on real-world marketing challenges

Multiple Rooms

15:30 - 16:00

Afternoon Break

Exhibition Area

16:00 - 17:30

Industry Roundtable

Interactive discussion with marketing professionals

Main Auditorium

Day 3: Wednesday, February 12

Content & Closing

Location: TU Dublin, Aungier St, Courtyard; Room 5050; and Management House

09:00 - 11:00

Workshop: Content Marketing Masterclass

Creating engaging content that drives results

Workshop Room A

11:00 - 11:30

Break

Exhibition Area

11:30 - 13:00

Session: Social Media Strategy

Building effective social media campaigns across platforms

Workshop Room B

13:00 - 14:00

Lunch Break

Dining Hall

14:00 - 16:00

Hands-on: Social Media Tools

Practical session on using social media management platforms

Computer Lab

16:00 - 17:00

Final Presentations & Awards

Student presentations and awards ceremony

Main Auditorium

17:00 - 18:00

Closing Ceremony

Reflections, thanks, and looking ahead to IDMW 2027

Main Auditorium

Note: Schedule is subject to change. Please check back regularly for updates. All times are in local time zone.